Your Salespeople Are Using a 50-Year-Old Playbook.
The Car Buyer Has Changed. Your Process Hasn't.
A 2-day on-site certification that trains your salespeople to sell through trust, transparency, and the ADVOCATE Method — led by someone who's been on both sides of the deal for 15 years.
Watch Kathie's 90-Second Intro
VIDEO COMING SOON
Car Buyers Who Follow Her
Years in the Car Business
On-Site Certification
Dealerships Per Month
From application to certified team
in under 30 days.
Apply in 5 Minutes
Fill out a short application telling us about your dealership — your role, volume, and biggest sales challenge. No pitch, no pressure.
15-Minute Strategy Call
Kathie reviews your current sales process before the call. You'll see exactly where your team is losing deals — and what the certification will change.
2-Day On-Site Training
Kathie comes to your dealership. Day 1 builds your content system. Day 2 trains your team to sell on camera. You leave with a 90-day playbook and a team ready to run it.
Customers walk in defensive. They walk out without buying.
Your salespeople are using tactics that killed trust decades ago.
Car prices have never been higher. Buyers have never been more educated. They've watched hundreds of videos about how dealerships operate, and they walk through your door already expecting to be pressured, confused, and taken advantage of. Your salespeople were trained on a road to the sale written in 1974. That road is a dead end.
Customers are paying $1,000 to advocates like Kathie just so they don't have to deal with dealership salespeople. Think about what that tells you. The dealerships that figure out trust-based selling first will own their markets — because when a buyer feels safe, they stop shopping and they start buying.
Salespeople are using high-pressure tactics that modern buyers immediately distrust
Nobody is training anymore — just handing people a road to the sale from 1994
Customers research everything before they arrive, and your team isn't adapting
Every lost deal is a trust problem, not a price problem
I've been on both sides of the deal for 15 years.
I know exactly why buyers don't trust salespeople — and how to fix it.
I'm not a sales trainer who learned from a textbook. I spent 15 years in the car business — on the floor, in the finance office, in the GM chair. I watched the old road to the sale stop working in real time. I built the ADVOCATE Method because I knew the car buyer had changed and the industry hadn't caught up. I come to your dealership for 2 days and your team walks away certified.
Insider Credibility
15+ years in automotive — on the floor, in the finance office, in the GM chair. Kathie has been on both sides of the deal and knows exactly where trust breaks down.
The ADVOCATE Method
A proprietary 8-step framework that replaces pressure tactics with trust-based selling. Ask, Demystify, Validate, Offer, Clarify, Advocate, Teach, Earn. The new road to the sale.
A Certified Team
Your salespeople don't just attend a training — they earn a certification. Role-play evaluation, final exam, and a credential they can put on their desk.
Two days. One certification.
Everything your team needs to sell through trust.
GMs don't care about curriculum. They care about what changes on the floor. Here's exactly what your team walks away with.
Learn & Build
The Trust Crisis: why buyers walk in defensive and how to disarm it immediately
The Modern Car Buyer: how research, social media, and advocates have changed the game
The ADVOCATE Method: the full 8-step framework with scenario exercises
Communication That Converts: tone, pacing, body language, and what never to say
Apply & Certify
Morning refresher and Q&A — reinforce Day 1 before the evaluation
Transparent Selling: showing numbers, handling objections without pressure
The Modern Close: trust closes deals faster than pressure — decision-based closing
Role-play evaluation and final certification exam
Certified & Equipped
Framed salesperson certification — a credential your team earns and owns
Dealership window decal and website badge: Auto Advocate Certified
Annual recertification available — continuing education to stay sharp
A repeatable process your team runs every time, without Kathie
Engagement Model
Certified. On-Site.
No retainer. No recurring fees. Your team is certified after.
What dealership leaders are saying.
"Kathie came in and completely changed how our team approaches every customer interaction. The ADVOCATE Method gave our salespeople a framework they actually use on the floor. Customers are staying longer, trusting the process, and closing faster. This is the real deal."
General Manager
Independent Dealership — Texas
★ Testimonial — Full name pending client approval
of vehicle buyers arrive at the dealership already defensive about the sales process
paid by buyers to auto advocates just to avoid dealing with salespeople directly
years Kathie spent in the car business — on the floor, in finance, in the GM chair
dealerships certified per month — Kathie shows up in person, every time, no junior trainers
Years on Both Sides of the Deal
ADVOCATE Method
Trust Gap Per Deal Closed
Recurring Fees
Questions GMs always ask.
Most dealership training hasn't changed since the 1990s. It's the same road to the sale, the same pressure tactics, the same objection scripts. The problem is the car buyer has changed completely — they research everything, they've seen every trick, and they walk in ready to fight. The ADVOCATE Method is the new road to the sale, built for the modern buyer.
That's exactly why this is a certification, not a seminar. Your salespeople go through scenario exercises, a role-play evaluation, and a final exam. They earn the certification — they don't just sit through a presentation. By the time Kathie leaves, they've already applied the method in real scenarios. The annual recertification keeps it sharp.
Trust closes deals faster than pressure. When a buyer feels safe, they stop shopping and start buying. The ADVOCATE Method eliminates the friction that causes customers to say 'I need to think about it' — because you've already addressed the money, the car, and the relationship before they have a chance to walk. Fewer lost deals, faster closes, more referrals.
This program is designed for dealerships selling 50+ cars/month. If you're under that threshold, apply anyway — Kathie will be honest with you on the call about whether it makes sense for your store right now.
The certification is earned on Day 2 and is valid for one year. Annual recertification is available to keep your team sharp as the market evolves. Your dealership also receives a window decal and website badge confirming Auto Advocate Certified status.
Because Kathie does this on-site, in person, for 2 full days. She's not sending a junior trainer. She's not running a webinar. She shows up at your dealership and works directly with your team. That limits capacity — and that's intentional. If this page is live, there's a spot open.
I certify 2 dealerships per month.
If this page is live, there's a spot open.
This isn't a sales pitch. It's a 5-minute application that tells me if your dealership is a fit. If it is, I'll reach out within 24 hours to schedule a 15-minute strategy call where I'll review your current sales process and show you exactly where trust is breaking down.
Every month you wait, another dealership in your market is building a team buyers actually trust.